Articles from StackAdapt

StackAdapt (www.stackadapt.com), the leading advertising and marketing technology company, is taking its annual Innovation Forum to new heights in 2025, featuring special guest Adam Savage—celebrated creator, builder, and former co-host of MythBusters—alongside technology leaders from companies such as Bell Media, Branded Cities, ecobee, Knix, and Rogers Sports & Media. The live recording, hosted at TIFF Bell Lightbox in Toronto, brings together global marketers, innovators, and technology leaders for an immersive, in-person experience that will be broadcast worldwide for the global virtual event.

StackAdapt (www.stackadapt.com), the leading advertising and marketing technology company, today announced a major enhancement to its digital out-of-home (DOOH) solution. The advancement introduces a map-first UI and a unified workflow that streamlines every stage of campaign planning, activation, and reporting, helping advertisers launch faster, target more precisely, and prove real-world impact.

StackAdapt (www.stackadapt.com), the leading advertising and marketing technology company, today announced the general availability (GA) of its martech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing solution. Now live for all users, the platform brings together email marketing, first-party data activation, and programmatic advertising into a single, AI-powered platform, enabling marketers to automate cross-channel campaigns and optimize performance with greater efficiency and precision.

StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by Snowflake Cortex AI, on Snowflake Marketplace. It is the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning complex data preparation into a streamlined workflow that any marketer can use.

StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of Ivy™, a new in-platform AI assistant designed to help agencies and brands make faster, precise decisions across the campaign lifecycle.

StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between adtech and martech—increasing efficiency, streamlining workflows, and bringing data, messaging, and media together in one connected strategy. StackAdapt is the first programmatic advertising platform to natively unify owned and paid media within a single platform—built from the ground up—giving marketers a powerful, privacy-first way to activate first-party data. With email marketing available in-platform, marketers can deliver consistent messaging, deepen engagement, and create more connected experiences from impression to inbox to impact.

StackAdapt (www.stackadapt.com), the leading multi-channel advertising platform, has partnered with Lyft Media to launch programmatic in-app advertising within the Lyft app. Through a strategic partnership with Kevel, the leading provider of API-based media ad serving technology, this collaboration grants StackAdapt clients access to Lyft’s premium US in-app ad inventory, creating a unique opportunity for brands, agencies, and merchants to connect with millions of Lyft riders daily through hyper-localized advertising experiences.

StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating Zitcha’s platform with StackAdapt’s advanced programmatic capabilities, brands can now easily access, scale, and optimize their retail media campaigns across key regions including North America, Europe, and Asia-Pacific.

StackAdapt, the leading multi-channel programmatic advertising platform, today announced a growth capital raise led by Teachers’ Venture Growth (TVG), the late-stage venture and growth investment arm of Ontario Teachers’ Pension Plan, with participation from Intrepid Growth Partners, and four other investors. This latest round follows the $300M USD investment made by Summit Partners in 2022 and brings StackAdapt’s total investment to over $500M USD, underscoring its position as a global leader in advertising and marketing innovation.

StackAdapt, a leading multi-channel programmatic advertising platform, recently welcomed Anne DelSanto to its board of directors. With over 30 years of experience in the technology industry and a proven track record of driving strategic growth, Anne brings deep expertise in scaling go-to-market, technology product development, and board governance across public and private companies.

StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, proudly announces its latest integration with Shopify, a provider of essential internet infrastructure for commerce, with a new app on the Shopify App Store. Today, Shopify merchants and marketers can seamlessly integrate with StackAdapt to expand their businesses by easily installing the StackAdapt pixel, capturing customer events hassle-free, and effortlessly creating hyper-targeted audiences.

StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a new direct integration with L2, a premier provider of voter and consumer data. This integration empowers political advertisers to create, launch, and activate voter audiences within the same day, significantly accelerating the process and enhancing operational efficiency.

StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is pleased to announce the appointment of Cassandra Hudson as Chief Financial Officer. Cassandra brings a depth of experience growing tech companies and leading successful public companies. She positions StackAdapt to continue its rapid development in new markets and define the future of programmatic advertising and martech.

StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is pleased to announce the appointment of Darcie Henry as Chief People Officer. Darcie brings over 20 years of experience in the tech industry, where she has led human resources and people organizations, driven product innovation, and supported international expansion efforts.

StackAdapt (www.stackadapt.com), the leading multi-channel programmatic advertising platform, announced a partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, to integrate Samba TV’s comprehensive first-party dataset into a suite of products within StackAdapt’s programmatic platform. The integration enables StackAdapt to provide clients with incremental reach and measurement to achieve optimal advertising and marketing campaigns. StackAdapt is the first demand-side platform (DSP) to implement a fully self-serve solution for integrated planning, activation and measurement in the U.S. using Samba TV's automatic content recognition (ACR) dataset.

StackAdapt (www.stackadapt.com), the leading multi-channel advertising platform, is proud to announce the appointment of Ryan Nelsen as Chief Marketing Officer. Nelsen brings 17 years of strategic marketing expertise and leadership to his role in support of StackAdapt’s mission and remarkable client and company growth.

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand StackAdapt’s latest ABM Targeting and Measurement solution.

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced the launch of its in-platform footfall attribution solution. This new measurement capability allows US-based brick and mortar advertisers to quantify the influence of online advertising on offline visits. To ensure superior location data, unmatched coverage, and expertise, StackAdapt has expanded its strategic partnership with Precisely PlaceIQ.

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced a new integration with HubSpot that further enables client ability to utilize first-party data. Now, clients can bring customer segments and audiences directly into their StackAdapt account, bolstering targeting and retargeting advertising campaigns.

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the global market. StackAdapt recently announced a programmatic partnership with VIOOH that will expand supplier inventory and give users greater opportunity to scale campaigns across North America, EMEA and APAC. This follows recent partnerships with Broadsign, Vistar Media and Place Exchange, and further cements StackAdapt’s DOOH capabilities.

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced a new self-serve, in-platform B2B solution for ABM Targeting and Measurement. For B2B marketers, getting in front of the right professionals with buying influence is essential, and StackAdapt's latest solution enables users to target high-value B2B audiences in the US based on account lists, firmographic and persona-level data.

StackAdapt, the leading self-serve programmatic advertising platform, today announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s unmatched supply of global digital OOH (DOOH) inventory. This collaboration will allow advertisers to reach their target audiences with precision and accuracy in relevant real-world contexts, as a result of StackAdapt's advanced planning and execution capabilities and Place Exchange's vast network of premium DOOH media across all major venues and formats. By tapping into Place Exchange's extensive inventory through this partnership, StackAdapt users can unlock unparalleled scale, quality, and transparency levels within the DOOH ecosystem.

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, is expanding its partnership with Adsquare to include more global solutions, including a footfall measurement solution and global audience targeting segments. The expanded partnership furthers StackAdapt’s ability to provide transparent performance data and scalable targeting for users internationally, especially in the EMEA (Europe, the Middle East and Africa) and APAC (Asia-Pacific) regions.

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. Eligible StackAdapt clients can now leverage this partnership with Vistar to run various media through the platform with ease, allowing them to scale and meet the needs of their clients.

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering. StackAdapt clients can run highly-viewable ad units on mobile, PC or gaming console, simultaneously with other channels such as CTV, audio or native. This is available globally across North America; Europe, the Middle East and Africa (EMEA); and Asia-Pacific (APAC), all with no contractual minimums, which is standard for all of StackAdapt’s channel offerings.

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced it is the first demand-side platform (DSP) to integrate Oracle Moat Measurement’s new Moat Outcomes API into its offering for retail and consumer packaged goods (CPG) advertisers. The API integration allows StackAdapt to provide its mid-market retail and CPG customers with access to real-time measurement and attribution metrics that were formerly unavailable to the segment — empowering its customers to gain the actionable insights they need to market more effectively and compete up-market.