Articles from Matter Communications

Matter Communications – a Brand Elevation Agency integrating PR, marketing, and creative services – is excited to announce strategic promotions and a new addition to its leadership team. These changes reflect Matter’s ongoing commitment to fostering top talent and delivering exceptional results for its clients across industries.

Matter Communications:

Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announces the continued success of its survey and market report management services, which empower brands across industries to build credibility and enhance their market presence through expertly managed, research-driven initiatives. Matter provides clients with comprehensive project management, from concept development through to data collection, analysis, and content creation. As a result, brands develop high-quality data that generates insightful, multi-purpose assets, which amplify their voice in competitive landscapes and build essential trust with media and consumers alike.

Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – is excited to announce the continued growth of its dedicated crisis communications and reputation management unit, led by Julianna Sheridan, VP, Matter Precision and crisis communications. Since stepping into her role earlier this year, Sheridan has spearheaded Matter's crisis and reputation management efforts.

Matter Communications, a Brand Elevation Agency that integrates PR, marketing, and creative services, is hosting “Amplifying Women's Health Solutions: Communication Strategies for Startups and Early-Stage Companies,” a free, live webinar on Wednesday, October 9.

Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the launch of its media training offering. Building on years of experience successfully equipping executive spokespeople with the skills and confidence needed to effectively communicate their messages, this comprehensive program addresses the complexities of today’s media environment and is applicable to any industry and media format.

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today revealed findings from its 2024 Food & Beverage Trends survey. The survey of more than 1,000 U.S. consumers uncovered insights into popular food and beverage trends on social media, grocery shopping habits, and preferences for healthier and more sustainable choices.

Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its B2B tech portfolio, highlighted by the addition of new clients spanning diverse sectors. Matter continues to elevate B2B brand stories by creating and executing PR programs focused on high-impact earned media coverage and compelling thought leadership content, and through fully integrated marketing programs that deploy social media, SEO, creative design and other digital marketing campaigns to increase awareness and sales.

Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its consumer client roster, highlighted by the addition of new clients as well as program extensions with existing clients from successful partnerships. Designing and executing programs focused on earned media, influencer relations, events and sampling, Matter continues to elevate consumer brand stories across retail and consumer packaged goods (CPG), food and beverage, health and wellness, sporting goods, consumer tech and beyond.

Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of Matter Video, the agency’s full-service video production and animation team.

Matter Communications – a Brand Elevation Agency that integrates PR, marketing, and creative services – today released findings from its 2024 Matter Health Marketing Outlook Survey. The survey of healthcare marketing decision-makers revealed insights into top priorities in 2024 including product/service awareness, agency partnerships and the use of artificial intelligence (AI). Survey findings uncovered the top two priorities for healthcare marketers in 2024 are increasing awareness for their product or service (26.3%) and reaching a specific audience (22.4%).

Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the growth of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business drivers, in sustainability/Greentech and nonprofit categories. The concerted efforts of the team represent the agency’s commitment to serving the missions of brands that actively seek to improve communities, causes and the environment of the world around us.

Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced that Jonathan Tress will lead the newly formed media group. Under Tress’ leadership, the team customizes media strategies – leveraging a mix of media buying, search engine marketing, social media, lead gen and more – to help amplify and ensure results for clients based on their business goals.

Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business drivers. The Precision team grew its client roster by 25% in the final quarter of 2023, ushering in new client programs and projects that span its specialty areas of professional services, sustainability and Greentech, nonprofits, consumer products and crisis communications.

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Working with Influencers: How to Build Authentic Partnerships and Engaging Content, a free, live webinar on Thursday, December 7, 2023.

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2024 Marketing Outlook Survey. The survey of CMOs and marketing/communications decision-makers uncovered many plans to increase budgets, incorporate AI tools and build their brands next year. The survey found that most (84%) marketers are planning to increase their marketing investments for 2024, with more than 40% planning to do so substantially.

Gusto — a Matter company that brings brands to life with award-winning video, animation and podcast production — today announced its guide to maximizing event return on investment (ROI) with video, showing brands the most successful video assets to use before, during and after events to help engage key audiences and create lasting brand affinity.

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Reaching Gen Z: The New Rules of Consumer PR, a free, live webinar on Thursday, September 7, 2023.

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for Pluralsight, the leading technology workforce development company.

Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its 2023 Guide to must-have brand videos, helping companies engage audiences and create brand affinity at each stage of the buyer’s journey. The guide helps brands identify the strengths, weaknesses and blind spots in their holistic video-marketing strategies.

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the continued momentum of its cybersecurity client portfolio highlighted by significant additions from across the security spectrum.

Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — is proud to announce it has won two Boston/New England Regional Emmy® Awards for outstanding work in Graphic Arts. The Boston/New England Emmy® Awards are dedicated to advancing the arts and sciences of television, fostering creative leadership in the industry, and encouraging excellence in artistic, educational, cultural, and technical progress.

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is proud to announce it has won four Bell Ringer Awards for exemplary work across consumer, healthcare and individual professional categories. Each year, the PR Club hosts the Bell Ringer Awards Ceremony to celebrate the outstanding work done in New England by the PR, communications and marketing professionals in the region.

Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business drivers. Matter’s Precision group’s momentum is highlighted by significant client additions across priority verticals – including cybersecurity, consumer telecommunications, fintech, generative AI and sustainability and energy solutions – as well as exceeding program KPIs for established technology and consumer clients.

Matter Communications – a Brand Elevation Agency integrating marketing, PR and creative services – today announced the continued momentum of its Marketing Intelligence offering.

Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its continued momentum highlighted by seven key additions to an extensive client roster of brands across healthcare, B2B technology and consumer markets.

Matter Communications — a Brand Elevation Agency integrating PR, marketing and creative services to tell impactful client stories that drive business results — today announced continued momentum in the B2B technology space highlighted by eight key additions to an extensive client roster across the enterprise technology spectrum.

New data released by Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative to tell clients’ unique stories and drive business results – reveals consumers are making purchase decisions based on influencer content. The data shows 81% of respondents have either researched, purchased or considered purchasing a product or service after seeing friends, family or influencers post about it.

Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative to tell clients’ unique stories and drive business results – announces the continued momentum of its Matter Health team, including the addition of innovative client partners, expansions to existing client programs and a key new senior hire.

Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative to tell clients’ unique stories and drive business results – announces the opening of its eighth office in Rochester, NY. The opening of the Rochester location allows Matter to capitalize on the region’s growth opportunities across B2B technology, healthcare and consumer and further support its commitment to growing diverse talent.

Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative services – has been named one of the Top Places to Work in Massachusetts in the 15th annual employee-based award from The Boston Globe.

Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative services – announces the launch of the MatterMKTG brand today. Inspired by increased demand from brands requiring holistic marketing strategy and execution under one roof, Matter has branded its marketing services division as MatterMKTG to better represent and communicate the agency’s full suite of integrated marketing offerings. Addressing this growing market need, the team has seen continued year over year revenue growth and a growing roster of new client partners.

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2023 Marketing Outlook Survey, which explored how CMOs and senior marketing executives across B2B technology, healthcare, retail, professional services and customer experience plan to manage marketing budgets, address economic challenges and engage customers in the year ahead. The survey found that almost all (89%) CMOs and senior marketing executives are planning to increase their marketing investments for 2023, with nearly half (44%) planning to substantially increase investments.

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — announces its continued momentum in the cybersecurity industry highlighted by the recent addition of eight clients from across the security spectrum. From VC-backed startups and later-stage unicorns to mid-sized and billion-dollar brands, these new client partners are helping to further solidify Matter as a national leader in delivering high-impact, integrated PR and marketing programs for cyber innovators protecting consumers, businesses and state/federal organizations from growing global threats.

Matter Communications – a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy – announces its Precision group’s decade-long span of driving agency growth and PR successes for diverse brands. Precision is a PR division of Matter that combines full access to the agency’s breadth of PR resources with precisely defined scopes of work to support brands’ most important business drivers. The agency will release unique Precision content throughout the month of August, culminating in agency-wide open house celebrations across office locations on August 25th.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the opening of its Dallas office to further support the region’s rapidly growing global healthcare and high-tech presence, as well as recruit and retain diverse talent. The decision to open the Dallas office will help the agency not only capitalize on the metro area’s growth opportunity in healthcare – with year-over-year job gains nearly twice the national average – but will also position Matter closer to other key industries while supporting its ambitious recruiting goals.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces 25% year-to-date client portfolio growth for its Precision team, highlighted by more than a dozen new clients, new and existing client program successes, and the expansion of high-demand service offerings including crisis communications.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the recent completion of a highly impactful company launch and new product category campaign for its client, Island, a cybersecurity startup and creator of the industry’s first Enterprise Browser. The companies partnered to generate widespread media attention of Island’s launch and $100 million Series A round, as well as its subsequent Series B funding announcement, all within the first 60 days of Island’s stealth exit.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the explosive momentum of its dedicated healthcare team, Matter Health, highlighted by industry-leading revenue growth, rapid staff and vertical expansion, and retention rates of both clients and staff well above industry averages.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces its “Big Workout” campaign with Hydroxycut, which motivated people to stay healthy while enjoying football’s biggest event last month. One of America’s most popular weight-loss supplement brands – with over 100 million bottles sold and counting – Hydroxycut remains a powerhouse in the weight-loss industry by offering an effective, science-backed weight-loss driver.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — releases its 2022 Guide to Long-Form Video Content, helping companies engage audiences and create brand affinity with binge-worthy video content. The guide helps brands build emotional connections with audiences while telling their unique stories through the most popular long-form video content styles – original series and mini-documentaries.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named one of the Top Places to Work in Massachusetts in the 14th annual employee-based survey project from The Boston Globe.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces over 25% revenue and staff growth for its Precision team in 2021.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces six strategic senior leadership appointments to individuals driving key growth verticals for the integrated agency.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces its 2022 Guide to Must-Have Brand Videos, helping companies engage audiences and create brand affinity at each stage of the buyer’s journey. The guide can help companies identify the strengths, weaknesses and blind spots in their holistic video-marketing strategies. View the top eight videos every brand needs here.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the explosive growth of its dedicated healthcare team, Matter Health, driven by a rapidly expanding client base and demand from emerging industry verticals. As healthcare innovation reaches new heights, the team has doubled its year-over-year revenue growth, client roster and staff numbers over the past calendar year.

Matter Communications, a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy, announces its next live Open Door webinar, “Messaging Purpose — How To Communicate Mission, Vision, CSR and ESG Initiatives.” This free webinar is the fourth installment in a series of informative, virtual sessions aimed at educating entrepreneurs, business leaders, and marketing and communications managers about evolving public relations strategies and tactics required to drive results for their brands. The event will be streamed live on July 28th at noon ET from Matter’s in-house video production studio.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces 21 notable award wins in the first half of 2021 for its creative team’s client work across branded video, virtual events and original series. Top honors were received across categories from eight awards programs.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record for Sage Dental Management, LLC, a leading dental service organization providing comprehensive business and administrative support services to over 65 affiliated Sage Dental practices in Florida and Georgia.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — was named the winner of a Gold Stevie® Award for Public Relations Agency of the Year in The 19th Annual American Business Awards®.

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces its free live Open Door series webinar, “PR in the New Normal — How Communications Have Evolved in Times of Great Change.” This webinar will launch a series of informative, virtual sessions for entrepreneurs, business leaders and marketing managers to learn evolving public relations strategies and tactics required to drive results for their brands. The first event will be streamed live from Matter’s in-house video production studio on April 28th from 12:00PM - 1:00PM ET.