Articles from LG Ad Solutions

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a pivotal study titled ‘The Efficiency Curve.’ Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimizing media investments across Linear TV and Connected TV (CTV) can minimize waste and drive superior campaign outcomes, including improved reach and frequency.

LG Ad Solutions, a leader in CTV and cross-screen advertising, today unveiled findings from its latest report, “The Connected Gamer" highlighting U.S. gamer habits and preferences – and the major role CTV advertising plays in driving their purchase decisions.

LG Ad Solutions, a leader in CTV and cross-screen advertising, today unveiled findings from its latest research, “Beauty & The Screen,” spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries.

LG Ad Solutions, in collaboration with MediaScience, today released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native, and Mobile Video ads within a single campaign boosts key brand metrics and performance.

LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,” highlighting the efficacy of streaming ads in providing relevant viewer experiences. This study is the third of a three-part series, with Parts I and II focusing on Black Americans and Hispanic Americans, respectively.

LG Ad Solutions today announced the launch of Innovation Labs, a division that will focus on developing breakthrough technologies that drive leapfrog innovations in CTV advertising, content personalization, and hyper-customization for viewers.

LG Ad Solutions, the leader in Connected TV (CTV) and cross-screen advertising, launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs. This novel ad format capitalizes on idle screen time, turning what may be perceived as a period of downtime into a valuable engagement opportunity.

LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience.

LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Black Americans,” based on a survey of nearly 1,500 Black and African American CTV users, the report found that CTV (Connected TV) is a pivotal environment for advertisers to connect with Black Americans in personalized and impactful ways.

LG Ad Solutions released today a report, titled Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024, which reveals that over a third (37%) of CTV users plan to start their holiday shopping in October or earlier this year – with 60% stating they’ll start before Thanksgiving. In addition, 40% of CTV users plan to spend more this holiday season, with an average spend of $801 per person, representing a 14% increase year-over-year.

LG Ad Solutions today released a report, titled “Commercials & Classrooms: TV’s Impact on Back-to-School Shopping,” which reveals parents reported spending an average of $1,080 per child on school supplies last year, with 62% expecting to spend more for this upcoming school year.

LG Ad Solutions, a leader in cross-screen advertising, released a new study finding that regardless of political affiliation, CTV and streaming environments will be a must-have environment for political marketers this upcoming election. Among those who had a preference, 57% of Republicans, 63% of Democrats, and 70% of Independents stated they prefer watching streaming TV compared to cable, satellite, and broadcast.

Forty-nine percent of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions and preferences towards the use of AI in CTV advertising.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced that Dave Rudnick has been promoted to Chief Technology Officer, effective immediately, to lead technology strategy, advise engineering, product, data, and network security systems teams, and develop innovative solutions that support the company’s clients, prospects, and the broader CTV industry.

LG Ad Solutions, a global leader in Connected TV (CTV) and cross-screen advertising, announced that it has initiated the integration of the Unified ID 2.0 solution (UID2). This groundbreaking solution will enable advertisers to leverage their first-party data across LG’s extensive audience network in a privacy-conscious manner, enhancing advertising effectiveness.

Sixty nine percent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released a new study titled "Stadium to Screen: Streaming Live Sports in 2024," which reveals a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced today the appointment of Angela Barnett as Head of Corporate Communications.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming survey in “The Shoppable TV Report: 2024 and Beyond,” which found that 53% of CTV users wish all TV ads had a quick option to buy the product and 63% wish they could see store/brand inventory from their TV.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Mike Brooks as Global Head of Business Development and Partnerships.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Dave Rudnick as the new Senior Vice President of Engineering, effective immediately. Based in Denver, Rudnick will join the executive team as a key member, reporting directly to CEO Michael Hudes.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming report “The Big Shift: United Kingdom Wave II,” which found that UK consumers are increasingly shifting away from linear TV, with 25% of those surveyed saying they are watching less linear television than a year ago. In its place, ad-supported streaming services are growing in popularity, with 68% of UK consumers preferring to stream free content rather than pay for a subscription. This is 8% more than US consumers.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic product partnership with leading consumer purchase insights company Affinity Solutions (Affinity), named LoopIQ. This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, in partnership with CTV measurement leader TVision, today released the findings of a new study that revealed CTV content has a +13% higher attention index and a +74% higher co-viewing incidence than linear television content.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new Holiday Shopping study that found consumers find streaming TV ads more helpful than mobile ads for informing holiday purchases (39% streaming, 28% mobile), reflecting a 2.3X increase compared to the prior year.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and Chief Executive Officer (CEO). Hudes will also serve as a member of the company's board of directors.

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative.

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced that it has expanded its global presence into the Canadian marketplace. This expansion follows the hire of Jason Randall as Country Manager, Vice President of Sales, Canada. Randall previously held sales roles at AdTheorent, Verizon Media, Amobee, and Yahoo! Inc.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic partnership with leading customer intelligence company, Acxiom. The collaboration maximizes brands' data strategies, empowering advertisers to reach millions of high-value LG TV households by seamlessly activating their connected TV campaigns in as little as 24 hours, minimizing waste.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released a “Direct-to-Glass Playbook” to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs.

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming report which found although viewers are streaming more free, ad-supported TV, nearly half of U.S. households aren’t sure what they want to watch when they turn the television on, given the amount of content now available on streaming. And even if they know what they want to watch, 40% are confused on where to find that content.

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, has today released the findings of a new sports study that found that 74% of consumers plan to watch the March Madness tournament this year, up 9% from those who watched in 2022 (65%). Of those who plan to watch March Madness, 54% plan to watch at least one game via a streaming TV app.

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, has released the findings of its Awards Show Viewer Study. The study found that during awards shows, 87% of consumers say they multitask with their mobile phone or alternative devices during the program, with 50% stating they shop on these devices while watching TV.

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the results of their latest thought leadership study, the "Enhanced Ads Study." The study sheds light on the impact of enhanced CTV ad formats on consumer engagement, revealing key insights into the future of advertising.