Articles from CMO Council

Thought Leadership Initiative will Investigate How Prepared and Primed Organizations are to Unlock GenAI’s Next-Generation Business Value

Members will benefit from insightful, practitioner-based content as well as exclusive access and cost savings on educational opportunities and an extensive thought leadership content library

SINGAPORE, Oct. 06, 2024 (GLOBE NEWSWIRE) -- The Chief Marketing Officer (CMO) Council (www.cmocouncil.org) has announced the appointment of Asia technology industry veteran Daniel Ng as President of its Asia Advisory Board and the additional role of Chief Relationship Officer in the region. He will work closely with its long-serving APAC chair Vivek Kumar, who recently assumed the regional CEO position at the World Wide Fund (WWF) for Nature, a Swiss based NGO.

New Research Finds 79% of CMOs Believe the Marketing-Security Partnership Is Extremely or Very Important to Acquire, Maintain and Secure Customer Data for Competitive Advantage

Noted Technology Market Maven Christine Heckart, CEO of Xapa World, Will Apply Diverse Leadership Experience to Elevating CMO Title and Business Impact

SAN JOSE, Calif., June 19, 2024 (GLOBE NEWSWIRE) -- The CMO Council and uKnomi, an “in-the-moment-marketing” platform provider, today released a strategic brief advocating a new AI-powered service model for uplifting customer engagement and experience at 200,000 drive-thru locations nationwide.

CMO Council Survey Reveals Growing Adoption of Emerging Technologies to Increase Productivity and Deliver Better Consumer Experiences

LAS VEGAS, May 07, 2024 (GLOBE NEWSWIRE) -- The CMO Council has announced it is teaming with tech innovator uKnomi, fast casual restaurant marketers and industry domain experts, on ways AI-driven technology can uplift the consumer experience at 200,000 drive-thru lanes. Some six billion Americans visit these locations annually.

CMO Council Releases Year-End Scorecard of B2B Marketing Effectiveness In Finding, Winning and Growing Key Customer Accounts

Thought Leadership Initiative to Develop Certified Lead Evaluation and Assurance Process (LEAP) Using Augmented Actionable Intelligence Technologies and Best Practice Model

New Research Finds Only 10% of CMOs Strongly Believe Their Marketing Investments Position Them Ahead of the Competition

JOHANNESBURG, South Africa, June 06, 2023 (GLOBE NEWSWIRE) -- The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council to extend the relevance, content and reach of its upcoming Nedbank IMC Conference to be staged live and virtually on September 15 from Johannesburg.

New research highlights the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

New Research Finds 70% of CMOs Are Not Very Confident in Current Sales & Marketing Models

New CMO Council Research, in Collaboration with NCSolutions, Reveals Shortcomings in Driving Sales Lift and Other Outcomes Through Advertising

Only 12 percent of CEOs Seen as Strategic and Adept at Evaluating and Implementing New Technologies for Competitive Gain and Growth

New CMO Council Research, in Partnership with SAS, Reveals Shortcomings in Current CX Strategies for Winning and Retaining Customers

Ricardo Oberlander to Help Mentor and Guide CMO Council Members

Recent Study Commissioned by Attabotics Finds 96% of Industry Survey Respondents See a Major Need to Rebuild Supply and Delivery Capabilities to Meet Growing Customer Expectations

New CMO Council Research Reveals a National Marketing Blind Spot in Local Partner Marketing Performance