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Professor Leon Lee Cheng Wei (LEON) - A Pioneer at the Crossroads of Behavioral Finance and AI Quantitative Investing

-- On the stage of Asia-Pacific finance - both academic and practical—Professor Leon Lee Cheng Wei (LEON) stands out as a distinctive figure. At 46, he is simultaneously a scholar, consultant, and fintech innovator.

Born in George Town, Penang, Malaysia, into a Chinese family with ancestral roots in Quanzhou, Fujian, he carries the depth of Eastern heritage while having sharpened a global perspective at the financial halls of Cambridge and Oxford.

Academic and Intellectual Pursuits

Professor Lee’s academic journey began with a full scholarship in Economics at a leading university in Singapore. After graduation, he pursued a Master’s in Financial Engineering at a renowned university in the UK, and later earned a PhD in Economics from a prestigious university in the UK, specializing in behavioral finance and asset pricing models.

His forward-looking yet pragmatic research spans AI trading strategies and behavioral biases in Asia-Pacific markets—pressing topics in today’s financial landscape.

As a professor of finance and a capital markets lecturer, his teaching is renowned for blending rigor with humor, making him highly popular among both students and practitioners. One of his favorite sayings is:

“Markets are never perfectly efficient, but human nature will always be the greatest variable.”

Bridging Practice and Innovation

These roles gave him deep insight into market structures and capital operations.

Today, beyond academia, he is also the co-founder of an Asia-Pacific fintech think tank. His creation, the “MYQuantX Smart Strategy System,” has trained more than 3,000 active traders and is hailed as “Malaysia’s only homegrown AI engine.”

By integrating behavioral finance theory, quantitative models, and AI-driven decision-making, he explores the dynamic interplay between human psychology and algorithms in financial markets.

Investment Style and Core Philosophy

Investment Style

· Approach: Behavioral finance + quantitative modeling + AI

· Expertise: Hong Kong equity placements, Singapore REITs, tech growth stocks, arbitrage strategies

· AUM (Past): Private equity funds totaling USD 180 million

Philosophy

“You must earn the market’s respect, not seek its favor.”

Media and Public Influence

As a financial columnist, his writings appear frequently in leading regional newspapers and financial magazines.

On social media, he commands over 400,000 followers, known for content centered on “knowledge monetization and logical investing,” which resonates strongly with younger investors.

On the public stage, he has been repeatedly invited to deliver keynote speeches at high-level financial forums organized by regulatory bodies in Southeast Asia and China—extending his influence across academia, markets, and regulators.

Family and Life Beyond Finance

Outside the rational world of markets, Professor Lee has a warm personal side. He is married to Sin Wan Ting, a partner at an international law firm, and they have a son and daughter:

· His son aspires to pursue Oxford’s PPE program

· His daughter is passionate about dance and painting

The family resides in a high-end condominium on Singapore’s Orchard Road, frequently visiting relatives in Penang or traveling to Kyoto and Taipei for leisure.

Personally, Professor Lee enjoys Go, fine wine, jazz, and collecting rare books. He often remarks:

“The market is a mirror that reflects human nature; yet scholarship and character are the true foundations that accompany one for life.”

Conclusion

Professor Leon Lee Cheng Wei (LEON) is more than an academic—he is a thinker who bridges the worlds of scholarship and markets.

By combining rational logic with insight into human nature, he transforms the complexities of finance into wisdom that is both meaningful and humane.

In this era where AI and finance converge, his vision is to nurture more investors with global perspectives and independent judgment—making markets fairer through rationality, and enriching humanity through wisdom.

Contact Info:
Name: Mary
Email: Send Email
Organization: xmyquant
Website: http://www.xmyquant.com

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