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The Channel Marketing Association Launches ChannelGTM.ai, Powered by Structured’s AI Technology

via Business Wire

Built on Structured’s AI-first platform, ChannelGTM.ai is designed to provide vendor-side channel teams with faster and easier access to CMA’s vast knowledge base and expertise

The Channel Marketing Association (CMA) today announced the launch of ChannelGTM.ai , a purpose-built service to support vendor-side channel professionals with go-to-market (GTM) planning, strategy, insights.

Powered by Structured’s enterprise-grade AI engine and implemented by channelWise, ChannelGTM.ai is designed to help channel leaders work smarter by answering real questions with context-rich insights. ChannelGTM.ai helps vendor-side teams make decisions faster, which turns channel strategy into a more accessible and actionable discipline.

“I am excited to see the CMA supporting their members with our technology, which is a strategic application of Structured’s AI-first platform,” said Daniel Nissan, Founder & CEO of Structured. “CMA is equipping their members to better understand and activate proven channel strategies through an AI solution tailored to their real-world needs.”

The creation of ChannelGTM.ai is the result of a three-way collaboration:

  • The Channel Marketing Association curates strategic content and drives adoption among its members.
  • Structured powers the platform with its AI-first engine, delivering enterprise-grade security, scalability, and AI orchestration.
  • channelWise leads product implementation to ensure functionality maps to real-world needs.

“Our goal with ChannelGTM.ai is simple: help channel professionals plan smarter, execute faster, and prove ROI with confidence,” said Kathryn Rose, Co-Founder of the Channel Marketing Association and CEO of channelWise. “This is about making the complexity of channel go-to-market easier to manage with AI.”

ChannelGTM.ai is a specialized tool built to support vendor-side channel professionals at every stage of the partner-led go-to-market process. Unlike general-purpose AI tools, it has been trained on a rich library of channel-specific content curated by the CMA, enabling it to deliver relevant, real-time answers to strategic and operational questions in the following areas:

  • Channel knowledge and partner models
  • Program design, route-to-market strategies, and organizational alignment
  • Onboarding flows, training plans, MDF proposals, and enablement approaches
  • Campaign and event planning, partner segmentation, and messaging
  • Recruitment, pipeline generation, and partner sales execution
  • Job descriptions, organizational structures, and talent needs
  • QBRs, partner scorecards, ROI measurement, and event reporting

“Channel GTM is the AI-powered tool every channel professional should be leveraging. After 25 years in channel marketing, I’ve seen the challenges of building and executing not just go-to-market strategies, but also the programs and enablement that bring them to life. I’ve tested ChannelGTM firsthand, and it’s like having decades of best practices, automation, and insight built into one intuitive experience. It helps you move faster, lead smarter, and deliver results that matter,” said Diane Brode, former Sr. Director of Global Partner Marketing, Dell Technologies and CMA Board member.

For more information about ChannelGTM.ai and Structured’s ChannelAI platform for channel marketers, visit www.structured.ai.

About Structured

Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and ServiceNow, Structured’s platform combines the creative power of Generative AI with the action-oriented intelligence of Agentic AI. With more than 20 specialized AI agents working in concert, Structured enables personalized, compliant, and results-driven partner campaigns at global scale.

About Channel Marketing Association

The Channel Marketing Association (CMA) is a professional organization dedicated to advancing channel marketing excellence in the IT and telecom industries. Founded by channel marketers for channel marketers, CMA fosters a collaborative community focused on sharing best practices, resources and education to elevate the impact of channel marketing. Through industry recognition programs, exclusive events and professional development initiatives, CMA empowers marketers to drive innovation, build stronger partnerships and accelerate business growth. To join or learn more, visit www.channelmarketingassociation.com.

About ChannelWise

ChannelWise is dedicated to empowering vendors, channel partners, and MSPs with the solutions, insights, and events that fuel business growth. Through enablement programs, technology that powers platforms such as PartnerGPT and ChannelGTM, and initiatives like the Coaching Café, ChannelWise provides the resources and support channel professionals need to succeed. For more information, visit www.channelwise.com.

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