TireHub Broadens Premium Portfolio by Adding Pirelli

Published 10 hours ago via Business Wire

Strategic Partnership Drives Growth and New Opportunities for TireHub and Pirelli

TireHub, the national tire distributor co-founded by The Goodyear Tire & Rubber Company (Goodyear) and Bridgestone Americas Inc. (Bridgestone), will begin distributing Pirelli tires in early 2025. The addition of Pirelli, a global tire brand known for its cutting-edge technology, high-end production excellence and passion for innovation, further reinforces TireHub’s position as the leading distributor of premium products with a broad range of top-performing tires available to dealers and retailers.

“Pirelli is a complementary strategic fit for TireHub. As a premium-focused distributor offering the full breadth and depth of Bridgestone and Goodyear products, the addition of Pirelli will enhance our ability to meet evolving customer needs and create growth opportunities for TireHub,” said Ted Becker, TireHub CEO.

Pirelli gains a robust distribution network that will expand its ability to serve customers and strengthen its presence in North America. “TireHub’s consumer-centric approach aligns seamlessly with Pirelli’s commitment to premium quality,” said Claudio Zanardo, President and CEO of Pirelli North America. “As North America represents a critical growth market for Pirelli, this partnership underscores our dedication to expanding our reach and meeting the evolving needs of customers in this region with exceptional service and premium offerings.”

The addition of Pirelli highlights the strength of TireHub’s value proposition and its ability to deliver results. “We are providing customers with access to a broad selection of premium tires while also demonstrating our ability to support suppliers with a focused distribution approach in the market,” continues Becker.

Adding Pirelli to its portfolio is the latest in a series of growth initiatives for TireHub. In the past two years, the company began distributing Mickey Thompson Tires & Wheels, opened three Regional Distribution Centers and expanded in several key markets, including opening its new Charleston, South Carolina, location earlier this month.

For more information about TireHub, visit www.tirehub.com. For more information about Pirelli Tires, visit www.pirelli.com.

About TireHub

Headquartered in Atlanta, Georgia, TireHub is a national tire distributor that provides U.S. tire dealers and retailers a comprehensive range of passenger and light truck tires from two of the world’s leading tire companies, Bridgestone and Goodyear. TireHub offers easy online ordering, a knowledgeable and customer-focused sales force, breadth and depth of premium products and a nationwide footprint of logistics centers and warehouses. Created for tire experts by tire experts, TireHub will distribute the highest quality product possible so its customers can put their customers on tires they’ll love. For more information, visit www.tirehub.com.

About Pirelli

Founded in 1872, Pirelli is a company with deep Italian roots, a brand that is known around the world for its avantgarde technology, capacity for innovation and the quality of its products.

With 18 production plants in 12 Countries, a commercial presence in over 160 countries, about 31,100 employees and revenues of 6.7 billion euro (2023 figure), it is among the main producers worldwide of tires and related services and the only one entirely dedicated to the Consumer market, which includes tires for cars, motorcycles, and bicycles. Pirelli’s technological excellence also stems from the innovation and skills developed through motorsports, where the company has been active for over 115 years. At present Pirelli is involved in over 350 car and motorcycle championships and, since 2011, it has been the exclusive supplier to the Formula 1© World Championship and will be its Global Tire Partner through to the end of the 2027 season.

Contacts