Serial Entrepreneur Brock Weatherup Joins Petcare Investor Vetted Capital as Partner

Published 13 hours ago via Business Wire

Vetted Capital has announced the addition of Brock Weatherup as its newest Partner. VC announced its forthcoming $50M First Close announcement in PitchBook in October.

Weatherup brings an unmatched track record in the Pet sector as serial entrepreneur & investor. Brock is a Petco, Petsmart, GreatPet, PetCoach, Fathead & IAC alum with >$200M in operating exits, a 3X lifetime investing track record and strong Consumer/Retail expertise in a category where eCommerce accounts for >40% of sales. His investments include PetLabCo, Roo and Petfolk. His Consumer/Retail experience bolsters VC’s team of Mars, Zoetis, Trupanion, Petsmart and Covetrus alums.

"We’re thrilled to welcome Brock to the Vetted Capital team," said Charles Tapp, Managing Partner at Vetted Capital. "Brock has been a longtime mentor for my partner Aaron Wallace DVM. I’m excited by the opportunity to build a great firm together. Brock’s network and expertise in building and scaling high-growth consumer / retail businesses uniquely positions VC to help founders win."

Vetted Capital’s investment thesis – built upon falling human birth rates, growing pet humanization and rising pet ownership – has attracted interest from strategic, institutional and family office investors alike seeking alpha and diversification. Bloomberg Intelligence projects the Pet sector will grow to $500 billion globally by 2030, and Vetted Capital is positioned to benefit from its deep sector expertise. Mars, Inc’s growth in Petcare - a division that accounted for >60% of revenues prior to the Kellanova deal – has made the Mars family one of the world’s wealthiest.

For Weatherup, the move to Vetted Capital is a natural next step. "I’ve dedicated my career to building businesses that matter in categories like Petcare that are built upon passion and enthusiasm. I see strong potential to do the same at Vetted Capital," said Weatherup. "The Pet sector experienced historic growth during the pandemic and is known for its resilience. I’m excited to join the VC team to back great founders and help them win."

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